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Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Comunication (67th, Gainesvile, FL, August 5-8, 1984).
Ivy Lee and Edward Bernays are generally...
"One of the best books around for demystifying the deliberately mysterious arts of advertising." -- Salon
"Fascinating, entertaining and thought-stimulating." -- The New York Times Book Review
"A brisk, authoritative and frightening report on...
Classic text on manipulating the masses from "The Father Of Public Relations", double-nephew of Freud.
The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element...