Future Shock (1970) by Alvin Toffler

geopolitics war society culture future social engineering

Alvin Toffler

Future Shock (1970)

Future Shock (1970) by Alvin Toffler

From the Introduction

This is a book about what happens to people when they are overwhelmed by change. It is about the ways in which we adapt— or fail to adapt— to the future. Much has been written about the future. Yet, for the most part, books about the world to come sound a harsh metallic note. These pages, by contrast, concern themselves with the "soft" or human side of tomorrow. Moreover, they concern themselves with the steps by which we are likely to reach tomorrow. They deal with common, everyday matters— the products we buy and discard, the places we leave behind, the corporations we inhabit, the people who pass at an ever faster clip through our lives.

The future of friendship and family life is probed. Strange new subcultures and life styles are investigated, along with an array of other subjects from politics and playgrounds to skydiving What and sex. these— in the book as in life— is the roaring current of change, a current so powerful today that it overturns institutions, shifts our values and shrivels our roots. Change is the process by which the future invades our lives, and it is important to look at it closely, not merely from the grand perspectives of history, but also from the vantage point of the living, joins all breathing individuals who experience it.

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