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Edward L. Bernays

Propaganda (1928)

Propaganda (1928) by Edward L. Bernays

Classic text on manipulating the masses from "The Father Of Public Relations", double-nephew of Freud.


The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Thosewho manipulate this un...

Vance Packard

The Hidden Persuaders (1958)

The Hidden Persuaders (1958) by Vance Packard

"One of the best books around for demystifying the deliberately mysterious arts of advertising." -- Salon

"Fascinating, entertaining and thought-stimulating." -- The New York Times Book Review

"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are...

Marvin N. Olasky

Reception of Edward Bernays Doctrine Of Manipulating Public Opinion (1984)

Reception of Edward Bernays Doctrine Of Manipulating Public Opinion (1984) by Marvin N. Olasky

Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Comunication (67th, Gainesvile, FL, August 5-8, 1984).


Ivy Lee and Edward Bernays are generally regarded as the founding fathers of modern public...