BRAVE NEW WORLD REVISITED

Books by Aldous Huxley

BRAVE NEW WORLD REVISITED

ALDOUS HUXLEY

PERENNIAL LIBRARY
Harper & Row, Publishers
NEW YORK AND EVANSTON

BRAVE NEW WORLD REVISITED. Copyright © 1958 by Aldous Huxley. Printed in the United States of America. All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and reviews. For information address Harper & Row, Publishers, Incorporated, 49 East 33rd Street, New York, N.Y. 10016.

Most of the material in this book was published by News-day under the title TYRANNY OVER THE MIND.

Brave New World Revisited was originally published by Harper & Brothers in 1958.

First PERENNIAL LIBRARY edition published 1965 by Harper & Row, Publishers, Incorporated, New York.

LIBRARY OF CONGRESS CATALOG CARD NUMBER: 58-12451

CONTENTS

Foreword vii
I Over-Population 3
II Quantity, Quality, Morality 15
III Over-Organization 18
IV Propaganda in a Democratic Society 30
V Propaganda Under a Dictatorship 38
VI The Arts of Selling 47
VII Brainwashing 58
III Chemical Persuasion 68
IX Subconscious Persuasion 77
x Hypnopaedia 85
XI Education for Freedom 96
XII What Can Be Done? 108

FOREWORD

The soul of wit may become the very body of untruth. However elegant and memorable, brevity can never, in the nature of things, do justice to all the facts of a complex situation. On such a theme one can be brief only by omission and simplification. Omission and simplification help us to understand—but help us, in many cases, to understand the wrong thing; for our comprehension may be only of the abbreviator's neatly formulated notions, not of the vast, ramifying reality from which these notions have been so arbitrarily abstracted.

But life is short and information endless: nobody has time for everything. In practice we are generally forced to choose between an unduly brief exposition and no exposition at all. Abbreviation is a necessary evil and the abbreviator's business is to make the best of a job which, though intrinsically bad, is still better than nothing. He must learn to simplify, but not to the point of falsification. He must learn to concentrate upon the essentials of a situation, but without ignoring too many of reality's qualifying side issues. In this way he may be able to tell, not indeed the whole truth (for the whole truth about almost any important subject is incompatible with brevity), but considerably

viii FOREWORD

more than the dangerous quarter-truths and halftruths which have always been the current coin of thought.

The subject of freedom and its enemies is enormous, and what I have written is certainly too short to do it full justice; but at least I have touched on many aspects of the problem. Each aspect may have been somewhat over-simplified in the exposition; but these successive over-simplifications add up to a picture that, I hope, gives some hint of the vastness and complexity of the original.

Omitted from the picture (not as being unimportant, but merely for convenience and because I have discussed them on earlier occasions) are the mechanical and military enemies of freedom—the weapons and "hardware" which have so powerfully strengthened the hands of the world's rulers against their subjects, and the ever more ruinously costly preparations for ever more senseless and suicidal wars. The chapters that follow should be read against a background of thoughts about the Hungarian uprising and its repression, about H-bombs, about the cost of what every nation refers to as "defense," and about those endless columns of uniformed boys, white, black, brown, yellow, marching obediently toward the common grave.

BRAVE NEW WORLD REVISITED

ı.

OVER-POPULATION

orderly Brave New World where perfect efficiency left no room for freedom or personal initiative.

Twenty-seven years later, in this third quarter of the twentieth century A.D., and long before the end of the first century A.F., I feel a good deal less optimistic than I did when I was writing Brave New World. The prophecies made in 1931 are coming true much sooner than I thought they would. The blessed interval between too little order and the nightmare of too much has not begun and shows no sign of beginning. In the West, it is true, individual men and women still enjoy a large measure of freedom. But even in those countries that have a tradition of democratic government, this freedom and even the desire for this freedom seem to be on the wane. In the rest of the world freedom for individuals has already gone, or is manifestly about to go. The nightmare of total organization, which I had situated in the seventh century After Ford, has emerged from the safe, remote future and is now awaiting us, just around the next corner.

George Orwell's 1984 was a magnified projection into the future of a present that contained Stalinism and an immediate past that had witnessed the flowering of Nazism. Brave New World was written before the rise of Hitler to supreme power in Germany and when the Russian tyrant had not yet got into his stride. In 1931 systematic terrorism was not the obsessive contemporary fact which it had become in 1948, and the future dictatorship of my imaginary world was a good deal less brutal than the future dictatorship so brilliantly portrayed by Orwell. In the context of 1948, 1984 seemed dreadfully convincing. But tyrants, after all, are mortal and circumstances change. Recent developments in Russia and recent advances in science and technology have robbed Orwell's book of some of its gruesome verisimilitude. A nuclear war will, of course, make nonsense of everybody's predictions.

But, assuming for the moment that the Great Powers can somehow refrain from destroying us, we can say that it now looks as though the odds were more in favor of something like Brave New World than of something like 1984.

In the light of what we have recently learned about animal behavior in general, and human behavior in particular, it has become clear that control through the punishment of undesirable behavior is less effective, in the long run, than control through the reinforcement of desirable behavior by rewards, and that government through terror works on the whole less well than government through the non-violent manipulation of the environment and of the thoughts and feelings of individual men, women and children. Punishment temporarily puts a stop to undesirable behavior, but does not permanently reduce the victim's tendency to indulge in it. Moreover, the psycho-physical by-products of punishment may be just as undesirable as the behavior for which an individual has been punished. Psychotherapy is largely concerned with the debilitating or anti-social consequences of past punishments.

The society described in 1984 is a society controlled almost exclusively by punishment and the fear of punishment. In the imaginary world of my own fable punishment is infrequent and generally mild. The nearly perfect control exercised by the government is achieved by systematic reinforcement of desirable behavior, by many kinds of nearly non-violent manipulation, both physical and psychological, and by genetic standardization. Babies in bottles and the centralized control of reproduction are not perhaps impossible; but it is quite clear that for a long time to come we shall remain a viviparous species breeding at random. For practical purposes genetic standardization may be ruled out. Societies will continue to be controlled post-

natally—by punishment, as in the past, and to an ever increasing extent by the more effective methods of reward and scientific manipulation.

Meanwhile impersonal forces over which we have almost no control seem to be pushing us all in the direction of the Brave New Worldian nightmare; and this impersonal pushing is being consciously accelerated by representatives of commercial and political organizations who have developed a number of new techniques for manipulating, in the interest of some minority, the thoughts and feelings of the masses. The techniques of manipulation will be discussed in later chapters. For the moment let us confine our attention to those impersonal forces which are now making the world so extremely unsafe for democracy, so very inhospitable to individual freedom. What are these forces? And why has the nightmare, which I had projected into the seventh century A.F., made so swift an advance in our direction? The answer to these questions must begin where the life of even the most highly civilized society has its beginnings—on the level of biology.

teeming illiterates possess, and (where chemical or mechanical methods of contraception are used) an expenditure of more money than most of these millions can now afford. Moreover, there are nowhere any religious traditions in favor of unrestricted death, whereas religious and social traditions in favor of unrestricted reproduction are widespread. For all these reasons, death control is achieved very easily, birth control is achieved with great difficulty. Death rates have therefore fallen in recent years with startling suddenness. But birth rates have either remained at their old high level or, if they have fallen, have fallen very little and at a very slow rate. In consequence, human numbers are now increasing more rapidly than at any time in the history of the species.

Moreover, the yearly increases are themselves increasing. They increase regularly, according to the rules of compound interest; and they also increase irregularly with every application, by a technologically backward society of the principles of Public Health. At the present time the annual increase in world population runs to about forty-three millions. This means that every four years mankind adds to its numbers the equivalent of the present population of the United States, every eight and a half years the equivalent of the present population of India. At the rate of increase prevailing between the birth of Christ and the death of Queen Elizabeth I, it took sixteen centuries for the population of the earth to double. At the present rate it will double in less than half a century. And this fantastically rapid doubling of our numbers will be taking place on a planet whose most desirable and productive areas are already densely populated, whose soils are being eroded by the frantic efforts of bad farmers to raise more food, and whose easily available mineral capital is being squandered with the reckless

extravagance of a drunken sailor getting rid of his accumulated pay.

Will the space that you're so rich in Light a fire in the kitchen, Or the little god of space turn the spit. spit. spit?

As large and increasing numbers press more heavily upon available resources, the economic position of the society undergoing this ordeal becomes ever more pre-

Their tragic situation is discussed in an important book, published in 1957—The Next Hundred Years, by Professors Harrison Brown, James Bonner and John Weir of the California Institute of Technology. How is mankind coping with the problem of rapidly increasing numbers? Not very successfully. "The evidence suggests rather strongly that in most underdeveloped countries the lot of the average individual has worsened appreciably in the last half century. People have become more poorly fed. There are fewer available goods per person. And practically every attempt to improve the situation has been nullified by the relentless pressure of continued population growth."

Over-population leads to economic insecurity and social unrest. Unrest and insecurity lead to more control by central governments and an increase of their power. In the absence of a constitutional tradition, this increased power will probably be exercised in a dictatorial fashion. Even if Communism had never been invented, this would be likely to happen. But Communism has been invented. Given this fact, the probability of over-population leading through unrest to dictatorship becomes a virtual certainty. It is a pretty safe bet that, twenty years from now, all the world's over-populated and underdeveloped countries will be under some form of totalitarian rule—probably by the Communist party.

How will this development affect the over-populated, but highly industrialized and still democratic countries of Europe? If the newly formed dictatorships were hostile to them, and if the normal flow of raw materials from the underdeveloped countries were deliberately interrupted, the nations of the West would find themselves in a very bad way indeed. Their industrial system would break down, and the highly developed technology, which up till now has permitted them to sustain a population much greater than that which could be supported by locally available resources, would no longer protect them against the consequences of having too many people in too small a territory. If this should happen, the enormous powers forced by unfavorable conditions upon central governments may come to be used in the spirit of totalitarian dictatorship.

The United States is not at present an over-populated country. If, however, the population continues to increase at the present rate (which is higher than that of India's increase, though happily a good deal lower than the rate now current in Mexico or Guatemala), the problem of numbers in relation to available re-

sources might well become troublesome by the beginning of the twenty-first century. For the moment overpopulation is not a direct threat to the personal freedom of Americans. It remains, however, an indirect threat, a menace at one remove. If over-population should drive the underdeveloped countries into totalitarianism, and if these new dictatorships should ally themselves with Russia, then the military position of the United States would become less secure and the preparations for defense and retaliation would have to be intensified. But liberty, as we all know, cannot flourish in a country that is permanently on a war footing, or even a near-war footing. Permanent crisis justifies permanent control of everybody and everything by the agencies of the central government. And permanent crisis is what we have to expect in a world in which over-population is producing a state of things, in which dictatorship under Communist auspices becomes almost inevitable,

и.

QUANTITY, QUALITY, MORALITY

In the Brave New World of my fantasy eugenics and dysgenics were practiced systematically. In one set of bottles biologically superior ova, fertilized by biologically superior sperm, were given the best possible prenatal treatment and were finally decanted as Betas, Alphas and even Alpha Pluses. In another, much more numerous set of bottles, biologically inferior ova, fertilized by biologically inferior sperm, were subjected to the Bokanovsky Process (ninety-six identical twins out of a single egg) and treated prenatally with alcohol and other protein poisons. The creatures finally decanted were almost subhuman; but they were capable of performing unskilled work and, when properly conditioned, detensioned by free and frequent access to the opposite sex, constantly distracted by gratuitous entertainment and reinforced in their good behavior patterns by daily doses of soma, could be counted on to give no trouble to their superiors.

In this second half of the twentieth century we do nothing systematic about our breeding; but in our random and unregulated way we are not only overpopulating our planet, we are also, it would seem, making sure that these greater numbers shall be of biologi-

In an underdeveloped and over-populated country, where four-fifths of the people get less than two thousand calories a day and one-fifth enjoys an adequate diet, can democratic institutions arise spontaneously? Or if they should be imposed from outside or from above, can they possibly survive?

And now let us consider the case of the rich, in-

dustrialized and democratic society, in which, owing to the random but effective practice of dysgenics, IQ's and physical vigor are on the decline. For how long can such a society maintain its traditions of individual liberty and democratic government? Fifty or a hundred years from now our children will learn the answer to this question.

Meanwhile we find ourselves confronted by a most disturbing moral problem. We know that the pursuit of good ends does not justify the employment of bad means. But what about those situations, now of such frequent occurrence, in which good means have end results which turn out to be bad?

For example, we go to a tropical island and with the aid of DDT we stamp out malaria and, in two or three years, save hundreds of thousands of lives. This is obviously good. But the hundreds of thousands of human beings thus saved, and the millions whom they beget and bring to birth, cannot be adequately clothed, housed, educated or even fed out of the island's available resources. Quick death by malaria has been abolished; but life made miserable by undernourishment and over-crowding is now the rule, and slow death by outright starvation threatens ever greater numbers.

And what about the congenitally insufficient organisms, whom our medicine and our social services now preserve so that they may propagate their kind? To help the unfortunate is obviously good. But the wholesale transmission to our descendants of the results of unfavorable mutations, and the progressive contamination of the genetic pool from which the members of our species will have to draw, are no less obviously bad. We are on the horns of an ethical dilemma, and to find the middle way will require all our intelligence and all our good will.

III.

OVER-ORGANIZATION

been manipulated so much by so few. We are far indeed from Jefferson's ideal of a genuinely free society composed of a hierarchy of self-governing units—"the elementary republics of the wards, the county republics, the State republics and the Republic of the Union, forming a gradation of authorities."

We see, then, that modern technology has led to the concentration of economic and political power, and to the development of a society controlled (ruthlessly in the totalitarian states, politely and inconspicuously in the democracies) by Big Business and Big Government. But societies are composed of individuals and are good only insofar as they help individuals to realize their potentialities and to lead a happy and creative life. How have individuals been affected by the technological advances of recent years? Here is the answer to this question given by a philosopher-psychiatrist, Dr. Erich Fromm:

Our contemporary Western society, in spite of its material, intellectual and political progress, is increasingly less conducive to mental health, and tends to undermine the inner security, happiness, reason and the capacity for love in the individual; it tends to turn him into an automaton who pays for his human failure with increasing mental sickness, and with despair hidden under a frantic drive for work and so-called pleasure.

Our "increasing mental sickness" may find expression in neurotic symptoms. These symptoms are conspicuous and extremely distressing. But "let us beware," says Dr. Fromm, "of defining mental hygiene as the prevention of symptoms. Symptoms as such are not our enemy, but our friend; where there are symptoms there is conflict, and conflict always indicates that the forces of life which strive for integration and happiness are still fighting." The really hopeless vic-

tims of mental illness are to be found among those who appear to be most normal. "Many of them are normal because they are so well adjusted to our mode of existence, because their human voice has been silenced so early in their lives, that they do not even struggle or suffer or develop symptoms as the neurotic does." They are normal not in what may be called the absolute sense of the word; they are normal only in relation to a profoundly abnormal society. Their perfect adjustment to that abnormal society is a measure of their mental sickness. These millions of abnormally normal people, living without fuss in a society to which, if they were fully human beings, they ought not to be adjusted, still cherish "the illusion of individuality," but in fact they have been to a great extent deindividualized. Their conformity is developing into something like uniformity. But "uniformity and freedom are imcompatible. Uniformity and mental health are incompatible too. . . . Man is not made to be an automaton, and if he becomes one, the basis for mental health is destroyed."

In the course of evolution nature has gone to endless trouble to see that every individual is unlike every other individual. We reproduce our kind by bringing the father's genes into contact with the mother's. These hereditary factors may be combined in an almost infinite number of ways. Physically and mentally, each one of us is unique. Any culture which, in the interests of efficiency or in the name of some political or religious dogma, seeks to standardize the human individual, commits an outrage against man's biological nature.

Science may be defined as the reduction of multiplicity to unity. It seeks to explain the endlessly diverse phenomena of nature by ignoring the uniqueness of particular events, concentrating on what they have in common and finally abstracting some kind of "law," in

Here the theoretical reduction of unmanageable mul-

cal reduction of human diversity to subhuman uniformity, of freedom to servitude. In politics the equivalent of a fully developed scientific theory or philosophical system is a totalitarian dictatorship. In economics, the equivalent of a beautifully composed work of art is the smoothly running factory in which the workers are perfectly adjusted to the machines. The Will to Order can make tyrants out of those who merely aspire to clear up a mess. The beauty of tidiness is used as a justification for despotism.

Organization is indispensable; for liberty arises and has meaning only within a self-regulating community of freely co-operating individuals. But, though indispensable, organization can also be fatal. Too much organization transforms men and women into automata, suffocates the creative spirit and abolishes the very possibility of freedom. As usual, the only safe course is in the middle, between the extremes of laissez-faire at one end of the scale and of total control at the other.

During the past century the successive advances in technology have been accompanied by corresponding advances in organization. Complicated machinery has had to be matched by complicated social arrangements, designed to work as smoothly and efficiently as the new instruments of production. In order to fit into these organizations, individuals have had to deindividualize themselves, have had to deny their native diversity and conform to a standard pattern, have had to do their best to become automata.

The dehumanizing effects of over-organization are reinforced by the dehumanizing effects of over-population. Industry, as it expands, draws an ever greater proportion of humanity's increasing numbers into large cities. But life in large cities is not conducive to mental health (the highest incidence of schizophrenia,

we are told, occurs among the swarming inhabitants of industrial slums); nor does it foster the kind of responsible freedom within small self-governing groups, which is the first condition of a genuine democracy. City life is anonymous and, as it were, abstract. People are related to one another, not as total personalities, but as the embodiments of economic functions or, when they are not at work, as irresponsible seekers of entertainment. Subjected to this kind of life, individuals tend to feel lonely and insignificant. Their existence ceases to have any point or meaning.

Biologically speaking, man is a moderately gregarious, not a completely social animal—a creature more like a wolf, let us say, or an elephant, than like a bee or an ant. In their original form human societies bore no resemblance to the hive or the ant heap; they were merely packs. Civilization is, among other things, the process by which primitive packs are transformed into an analogue, crude and mechanical, of the social insects' organic communities. At the present time the pressures of over-population and technological change are accelerating this process. The termitary has come to seem a realizable and even, in some eyes, a desirable ideal. Needless to say, the ideal will never in fact be realized. A great gulf separates the social insect from the not too gregarious, big-brained mammal; and even though the mammal should do his best to imitate the insect, the gulf would remain. However hard they try, men cannot create a social organism, they can only create an organization. In the process of trying to create an organism they will merely create a totalitarian despotism.

Brave New World presents a fanciful and somewhat ribald picture of a society, in which the attempt to recreate human beings in the likeness of termites has been pushed almost to the limits of the possible. That

worse off than our First Mother. She and Adam were permitted by the Lord to be completely uninhibited in the matter of "youthful dalliance."

Nor turned, I ween, Adam from his fair spouse, nor Eve the rites Mysterious of connubial love refused.

Today, according to a writer in the Harvard Business Review, the wife of the man who is trying to live up to the ideal proposed by the Social Ethic, "must not demand too much of her husband's time and interest. Because of his single-minded concentration on his job, even his sexual activity must be relegated to a secondary place." The monk makes vows of poverty, obedience and chastity. The organization man is allowed to be rich, but promises obedience ("he accepts authority without resentment, he looks up to his superiors"—Mussolini ha sempre ragione) and he must be prepared, for the greater glory of the organization that employs him, to forswear even conjugal love.

It is worth remarking that, in 1984, the members of the Party are compelled to conform to a sexual ethic of more than Puritan severity. In Brave New World, on the other hand, all are permitted to indulge their sexual impulses without let or hindrance. The society described in Orwell's fable is a society permanently at war, and the aim of its rulers is first, of course, to exercise power for its own delightful sake and, second, to keep their subjects in that state of constant tension which a state of constant war demands of those who wage it. By crusading against sexuality the bosses are able to maintain the required tension in their followers and at the same time can satisfy their lust for power in a most gratifying way. The society described in Brave New World is a world-state, in which war has been eliminated and where the first aim of the rulers is

at all costs to keep their subjects from making trouble. This they achieve by (among other methods) legalizing a degree of sexual freedom (made possible by the abolition of the family) that practically guarantees the Brave New Worlders against any form of destructive (or creative) emotional tension. In 1984 the lust for power is satisfied by inflicting pain; in Brave New World, by inflicting a hardly less humiliating pleasure.

new science, "is like the challenge of technical engineering fifty years ago. If the first half of the twentieth century was the era of the technical engineers, the second half may well be the era of the social engineers"—and the twenty-first century, I suppose, will be the era of World Controllers, the scientific caste system and Brave New World. To the question quis custodiet custodes?—Who will mount guard over our guardians, who will engineer the engineers?—the answer is a bland denial that they need any supervision. There seems to be a touching belief among certain Ph.D.'s in sociology that Ph.D.'s in sociology will never be corrupted by power. Like Sir Galahad's, their strength is as the strength of ten because their heart is pure—and their heart is pure because they are scientists and have taken six thousand hours of social studies.

Alas, higher education is not necessarily a guarantee of higher virtue, or higher political wisdom. And to these misgivings on ethical and psychological grounds must be added misgivings of a purely scientific character. Can we accept the theories on which the social engineers base their practice, and in terms of which they justify their manipulations of human beings? For example, Professor Elton Mayo tells us categorically that "man's desire to be continuously associated in work with his fellows is a strong, if not the strongest human characteristic." This, I would say, is manifestly untrue. Some people have the kind of desire described by Mayo; others do not. It is a matter of temperament and inherited constitution. Any social organization based upon the assumption that "man" (whoever "man" may be) desires to be continuously associated with his fellows would be, for many individual men and women, a bed of Procrustes. Only by being amputated or stretched upon the rack could they be adjusted to it.

IV.

PROPAGANDA IN A DEMOCRATIC SOCIETY

Democratic institutions are devices for reconciling

There are two kinds of propaganda—rational propaganda in favor of action that is consonant with the enlightened self-interest of those who make it and those to whom it is addressed, and non-rational propaganda that is not consonant with anybody's enlightened self-interest, but is dictated by, and appeals to, passion. Where the actions of individuals are concerned there are motives more exalted than enlightened self-interest, but where collective action has to be taken in the fields of politics and economics, enlightened self-interest is probably the highest of effective motives. If politicians and their constituents always acted to promote their own or their country's long-range self-interest, this world would be an earthly par-

adise. As it is, they often act against their own interests, merely to gratify their least creditable passions; the world, in consequence, is a place of misery. Propaganda in favor of action that is consonant with enlightened self-interest appeals to reason by means of logical arguments based upon the best available evidence fully and honestly set forth. Propaganda in favor of action dictated by the impulses that are below self-interest offers false, garbled or incomplete evidence, avoids logical argument and seeks to influence its victims by the mere repetition of catchwords, by the furious denunciation of foreign or domestic scapegoats, and by cunningly associating the lowest passions with the highest ideals, so that atrocities come to be perpetrated in the name of God and the most cynical kind of Realpolitik is treated as a matter of religious principle and patriotic duty.

In John Dewey's words, "a renewal of faith in common human nature, in its potentialities in general, and in its power in particular to respond to reason and truth, is a surer bulwark against totalitarianism than a demonstration of material success or a devout worship of special legal and political forms." The power to respond to reason and truth exists in all of us. But so, unfortunately, does the tendency to respond to unreason and falsehood—particularly in those cases where the falsehood evokes some enjoyable emotion, or where the appeal to unreason strikes some answering chord in the primitive, subhuman depths of our being. In certain fields of activity men have learned to respond to reason and truth pretty consistently. The authors of learned articles do not appeal to the passions of their fellow scientists and technologists. They set forth what, to the best of their knowledge, is the truth about some particular aspect of reality, they use reason to explain the facts they have observed and they support their point of view with arguments that appeal to rea-

son in other people. All this is fairly easy in the fields of physical science and technology. It is much more difficult in the fields of politics and religion and ethics. Here the relevant facts often elude us. As for the meaning of the facts, that of course depends upon the particular system of ideas, in terms of which you choose to interpret them. And these are not the only difficulties that confront the rational truth-seeker. In public and in private life, it often happens that there is simply no time to collect the relevant facts or to weigh their significance. We are forced to act on insufficient evidence and by a light considerably less steady than that of logic. With the best will in the world, we cannot always be completely truthful or consistently rational. All that is in our power is to be as truthful and rational as circumstances permit us to be, and to respond as well as we can to the limited truth and imperfect reasonings offered for our consideration by others.

"If a nation expects to be ignorant and free," said Jefferson, "it expects what never was and never will be. . . . The people cannot be safe without information. Where the press is free, and every man able to read, all is safe." Across the Atlantic another passionate believer in reason was thinking about the same time, in almost precisely similar terms. Here is what John Stuart Mill wrote of his father, the utilitarian philosopher, James Mill: "So complete was his reliance upon the influence of reason over the minds of mankind, whenever it is allowed to reach them, that he felt as if all would be gained, if the whole population were able to read, and if all sorts of opinions were allowed to be addressed to them by word or in writing, and if by the suffrage they could nominate a legislature to give effect to the opinions they had adopted." All is safe, all would be gained! Once more we hear the note of eighteenth-century optimism. Jefferson, it is true, was a

In regard to propaganda the early advocates of universal literacy and a free press envisaged only two possibilities: the propaganda might be true, or it might be false. They did not foresee what in fact has happened, above all in our Western capitalist democracies—the development of a vast mass communications industry, concerned in the main neither with the true nor the false, but with the unreal, the more or less totally irrelevant. In a word, they failed to take into account man's almost infinite appetite for distractions.

the vigilant can maintain their liberties, and only those who are constantly and intelligently on the spot can hope to govern themselves effectively by democratic procedures. A society, most of whose members spend a great part of their time, not on the spot, not here and now and in the calculable future, but somewhere else, in the irrelevant other worlds of sport and soap opera, of mythology and metaphysical fantasy, will find it hard to resist the encroachments of those who would manipulate and control it.

In their propaganda today's dictators rely for the most part on repetition, suppression and rationalization—the repetition of catchwords which they wish to be accepted as true, the suppression of facts which they wish to be ignored, the arousal and rationalization of passions which may be used in the interests of the Party or the State. As the art and science of manipulation come to be better understood, the dictators of the future will doubtless learn to combine these techniques with the non-stop distractions which, in the West, are now threatening to drown in a sea of irrelevance the rational propaganda essential to the maintenance of individual liberty and the survival of democratic institutions.

V.

PROPAGANDA UNDER A DICTATORSHIP

At his trial after the Second World War, Hitler's Minister for Armaments, Albert Speer, delivered a long speech in which, with remarkable acuteness, he described the Nazi tyranny and analyzed its methods. "Hitler's dictatorship," he said, "differed in one fundamental point from all its predecessors in history. It was the first dictatorship in the present period of modern technical development, a dictatorship which made complete use of all technical means for the domination of its own country. Through technical devices like the radio and the loud-speaker, eighty million people were deprived of independent thought. It was thereby possible to subject them to the will of one man. . . . Earlier dictators needed highly qualified assistants even at the lowest level—men who could think and act independently. The totalitarian system in the period of modern technical development can dispense with such men; thanks to modern methods of communication, it is possible to mechanize the lower leadership. As a result of this there has arisen the new type of the uncritical recipient of orders."

In the Brave New World of my prophetic fable technology had advanced far beyond the point it had

Since Hitler's day the armory of technical devices at the disposal of the would-be dictator has been considerably enlarged. As well as the radio, the loud-speaker, the moving picture camera and the rotary press, the contemporary propagandist can make use of television to broadcast the image as well as the voice of his client, and can record both image and voice on spools of magnetic tape. Thanks to technological progress, Big Brother can now be almost as omnipresent as God. Nor is it only on the technical front that the hand of the would-be dictator has been strengthened. Since Hitler's day a great deal of work has been carried out in those fields of applied psychology and neurology which are the special province of the propagan-

dist, the indoctrinator and the brainwasher. In the past these specialists in the art of changing people's minds were empiricists. By a method of trial and error they had worked out a number of techniques and procedures, which they used very effectively without, however, knowing precisely why they were effective. Today the art of mind-control is in the process of becoming a science. The practitioners of this science know what they are doing and why. They are guided in their work by theories and hypotheses solidly established on a massive foundation of experimental evidence. Thanks to the new insights and the new techniques made possible by these insights, the nightmare that was "all but realized in Hitler's totalitarian system" may soon be completely realizable.

tory." Those who add, "only a demagogue," fail to appreciate the nature of political power in an age of mass politics. As he himself said, "To be a leader means to be able to move the masses." Hitler's aim was first to move the masses and then, having pried them loose from their traditional loyalties and moralities, to impose upon them (with the hypnotized consent of the majority) a new authoritarian order of his own devising. "Hitler," wrote Hermann Rauschning in 1939, "has a deep respect for the Catholic church and the Jesuit order; not because of their Christian doctrine, but because of the 'machinery' they have elaborated and controlled, their hierarchical system, their extremely clever tactics, their knowledge of human nature and their wise use of human weaknesses in ruling over believers." Ecclesiasticism without Christianity, the discipline of a monastic rule, not for God's sake or in order to achieve personal salvation, but for the sake of the State and for the greater glory and power of the demagogue turned Leader—this was the goal toward which the systematic moving of the masses was to lead.

Let us see what Hitler thought of the masses he moved and how he did the moving. The first principle from which he started was a value judgment: the masses are utterly contemptible. They are incapable of abstract thinking and uninterested in any fact outside the circle of their immediate experience. Their behavior is determined, not by knowledge and reason, but by feelings and unconscious drives. It is in these drives and feelings that "the roots of their positive as well as their negative attitudes are implanted." To be successful a propagandist must learn how to manipulate these instincts and emotions. "The driving force which has brought about the most tremendous revolutions on this earth has never been a body of scientific teaching which has gained power over the masses, but always a

devotion which has inspired them, and often a kind of hysteria which has urged them into action. Whoever wishes to win over the masses must know the key that will open the door of their hearts." . . . In post-Freudian jargon, of their unconscious.

Unlike the masses, intellectuals have a taste for rationality and an interest in facts. Their critical habit of mind makes them resistant to the kind of propaganda that works so well on the majority. Among the

people with a different point of view might be even partially right. Opponents should not be argued with; they should be attacked, shouted down, or, if they become too much of a nuisance, liquidated. The morally squeamish intellectual may be shocked by this kind of thing. But the masses are always convinced that "right is on the side of the active aggressor."

ends and means. Marching diverts men's thoughts. Marching kills thought. Marching makes an end of individuality. Marching is the indispensable magic stroke performed in order to accustom the people to a mechanical, quasi-ritualistic activity until it becomes second nature."

From his point of view and at the level where he had chosen to do his dreadful work, Hitler was perfectly correct in his estimate of human nature. To those of us who look at men and women as individuals rather than as members of crowds, or of regimented collectives, he seems hideously wrong. In an age of accelerating over-population, of accelerating over-organization and ever more efficient means of mass communication, how can we preserve the integrity and reassert the value of the human individual? This is a question that can still be asked and perhaps effectively answered. A generation from now it may be too late to find an answer and perhaps impossible, in the stifling collective climate of that future time, even to ask the question.

VI.

THE ARTS OF SELLING

The survival of democracy depends on the ability of large numbers of people to make realistic choices in the light of adequate information. A dictatorship, on the other hand, maintains itself by censoring or distorting the facts, and by appealing, not to reason, not to enlightened self-interest, but to passion and prejudice, to the powerful "hidden forces," as Hitler called them, present in the unconscious depths of every human mind.

In the West, democratic principles are proclaimed and many able and conscientious publicists do their best to supply electors with adequate information and to persuade them, by rational argument, to make realistic choices in the light of that information. All this is greatly to the good. But unfortunately propaganda in the Western democracies, above all in America, has two faces and a divided personality. In charge of the editorial department there is often a democratic Dr. Jekyll—a propagandist who would be very happy to prove that John Dewey had been right about the ability of human nature to respond to truth and reason. But this worthy man controls only a part of the machinery of mass communication. In charge of advertising

rationality be successful in the teeth of another and even more vigorous campaign in favor of irrationality? These are questions which, for the moment, I shall not attempt to answer, but shall leave hanging, so to speak, as a backdrop to our discussion of the methods of mass persuasion in a technologically advanced democratic society.

Effective rational propaganda becomes possible only when there is a clear understanding, on the part of all concerned, of the nature of symbols and of their relations to the things and events symbolized. Irrational propaganda depends for its effectiveness on a general failure to understand the nature of symbols. Simpleminded people tend to equate the symbol with what it stands for, to attribute to things and events some of the qualities expressed by the words in terms of which the propagandist has chosen, for his own purposes, to talk about them. Consider a simple example. Most cosmetics are made of lanolin, which is a mixture of purified wool fat and water beaten up into an emulsion. This emulsion has many valuable properties: it penetrates the skin, it does not become rancid, it is

every case the motivation analyst has found some deep-seated wish or fear, whose energy can be used to move the consumer to part with cash and so, indirectly, to turn the wheels of industry. Stored in the minds and bodies of countless individuals, this potential energy is released by, and transmitted along, a line of symbols carefully laid out so as to bypass rationality and obscure the real issue.

been despotic and all religions have been riddled with superstition. Genius has been the servant of tyranny and art has advertised the merits of the local cult. Time, as it passes, separates the good art from the bad metaphysics. Can we learn to make this separation, not after the event, but while it is actually taking place? That is the question.

In commercial propaganda the principle of the disproportionately fascinating symbol is clearly understood. Every propagandist has his Art Department, and attempts are constantly being made to beautify the billboards with striking posters, the advertising pages of magazines with lively drawings and photographs. There are no masterpieces; for masterpieces appeal only to a limited audience, and the commercial propagandist is out to captivate the majority. For him, the ideal is a moderate excellence. Those who like this not too good, but sufficiently striking, art may be expected to like the products with which it has been associated and for which it symbolically stands.

Another disproportionately fascinating symbol is the Singing Commercial. Singing Commercials are a recent invention; but the Singing Theological and the Singing Devotional—the hymn and the psalm—are as old as religion itself. Singing Militaries, or marching songs, are coeval with war, and Singing Patriotics, the precursors of our national anthems, were doubtless used to promote group solidarity, to emphasize the distinction between "us" and "them," by the wandering bands of paleolithic hunters and food gatherers. To most people music is intrinsically attractive. Moreover, melodies tend to ingrain themselves in the listener's mind. A tune will haunt the memory during the whole of a lifetime. Here, for example, is a quite uninteresting statement or value judgment. As it stands nobody will pay attention to it. But now set the words to a catchy and easily remembered tune. Immediately they

become words of power. Moreover, the words will tend automatically to repeat themselves every time the melody is heard or spontaneously remembered. Orpheus has entered into an alliance with Pavlov—the power of sound with the conditioned reflex. For the commercial propagandist, as for his colleagues in the fields of politics and religion, music possesses yet another advantage. Nonsense which it would be shameful for a reasonable being to write, speak or hear spoken can be sung or listened to by that same rational being with pleasure and even with a kind of intellectual conviction. Can we learn to separate the pleasure of singing or of listening to song from the all too human tendency to believe in the propaganda which the song is putting over? That again is the question.

Thanks to compulsory education and the rotary press, the propagandist has been able, for many years past, to convey his messages to virtually every adult in every civilized country. Today, thanks to radio and television, he is in the happy position of being able to communicate even with unschooled adults and not yet literate children.

Children, as might be expected, are highly susceptible to propaganda. They are ignorant of the world and its ways, and therefore completely unsuspecting. Their critical faculties are undeveloped. The youngest of them have not yet reached the age of reason and the older ones lack the experience on which their newfound rationality can effectively work. In Europe, conscripts used to be playfully referred to as "cannon fodder." Their little brothers and sisters have now become radio fodder and television fodder. In my childhood we were taught to sing nursery rhymes and, in pious households, hymns. Today the little ones warble the Singing Commercials. Which is better—"Rheingold is my beer, the dry beer," or "Hey diddle-diddle, the cat and the fiddle"? "Abide with me" or "You'll

wonder where the yellow went, when you brush your

Self-government is in inverse ratio to numbers. The larger the constituency, the less the value of any particular vote. When he is merely one of millions, the individual elector feels himself to be impotent, a negligible quantity. The candidates he has voted into office are far away, at the top of the pyramid of power. Theoretically they are the servants of the people; but in fact it is the servants who give orders and the people, far off at the base of the great pyramid, who must obey. Increasing population and advancing technology have resulted in an increase in the number and com-

plexity of organizations, an increase in the amount of power concentrated in the hands of officials and a corresponding decrease in the amount of control exercised by electors, coupled with a decrease in the public's regard for democratic procedures. Already weakened by the vast impersonal forces at work in the modern world, democratic institutions are now being undermined from within by the politicians and their propagandists.

Human beings act in a great variety of irrational ways, but all of them seem to be capable, if given a fair chance, of making a reasonable choice in the light of available evidence. Democratic institutions can be made to work only if all concerned do their best to impart knowledge and to encourage rationality. But today, in the world's most powerful democracy, the politicians and their propagandists prefer to make nonsense of democratic procedures by appealing almost exclusively to the ignorance and irrationality of the electors. "Both parties," we were told in 1956 by the editor of a leading business journal, "will merchandize their candidates and issues by the same methods that business has developed to sell goods. These include scientific selection of appeals and planned repetition.

. . Radio spot announcements and ads will repeat phrases with a planned intensity. Billboards will push slogans of proven power. . . Candidates need, in addition to rich voices and good diction, to be able to look 'sincerely' at the TV camera."

The political merchandisers appeal only to the weaknesses of voters, never to their potential strength. They make no attempt to educate the masses into becoming fit for self-government; they are content merely to manipulate and exploit them. For this purpose all the resources of psychology and the social sciences are mobilized and set to work. Carefully selected samples of the electorate are given "interviews in depth." These interviews in depth reveal the unconscious fears and wishes most prevalent in a given society at the time of an election. Phrases and images aimed at allaying or, if necessary, enhancing these fears, at satisfying these wishes, at least symbolically, are then chosen by the experts, tried out on readers and audiences, changed or improved in the light of the information thus obtained. After which the political campaign is ready for the mass communicators. All that is now needed is money and a candidate who can be coached to look "sincere." Under the new dispensation, political principles and plans for specific action have come to lose most of their importance. The personality of the candidate and the way he is projected by the advertising experts are the things that really matter.

In one way or another, as vigorous he-man or kindly father, the candidate must be glamorous. He must also be an entertainer who never bores his audience. Inured to television and radio, that audience is accustomed to being distracted and does not like to be asked to concentrate or make a prolonged intellectual effort. All speeches by the entertainer-candidate must therefore be short and snappy. The great issues of the day must be dealt with in five minutes at the most—and preferably (since the audience will be eager to pass on to something a little livelier than inflation or the H-bomb) in sixty seconds flat. The nature of oratory is such that there has always been a tendency among politicians and clergymen to over-simplify complex issues. From a pulpit or a platform even the most conscientious of speakers finds it very difficult to tell the whole truth. The methods now being used to merchandise the political candidate as though he were a deodorant positively guarantee the electorate against ever hearing the truth about anything.

VII. BRAINWASHING

In the two preceding chapters I have described the techniques of what may be called wholesale mind-manipulation, as practiced by the greatest demagogue and the most successful salesmen in recorded history. But no human problem can be solved by wholesale methods alone. The shotgun has its place, but so has the hypodermic syringe. In the chapters that follow I shall describe some of the more effective techniques for manipulating not crowds, not entire publics, but isolated individuals.

In the course of his epoch-making experiments on the conditioned reflex, Ivan Pavlov observed that, when subjected to prolonged physical or psychic stress, laboratory animals exhibit all the symptoms of a nervous breakdown. Refusing to cope any longer with the intolerable situation, their brains go on strike, so to speak, and either stop working altogether (the dog loses consciousness), or else resort to slow-downs and sabotage (the dog behaves unrealistically, or develops the kind of physical symptoms which, in a human being, we would call hysterical). Some animals are more resistant to stress than others. Dogs possessing what Pavlov called a "strong excitatory" constitu-

tion break down much more quickly than dogs of a merely "lively" (as opposed to a choleric or agitated) temperament. Similarly "weak inhibitory" dogs reach the end of their tether much sooner than do "calm imperturbable" dogs. But even the most stoical dog is unable to resist indefinitely. If the stress to which he is subjected is sufficiently intense or sufficiently prolonged, he will end by breaking down as abjectly and as completely as the weakest of his kind.

The fact that every individual has his breaking point has been known and, in a crude unscientific way, exploited from time immemorial. In some cases man's

Whatever may have happened in earlier years, it seems fairly certain that torture is not extensively used by the Communist police today. They draw their inspiration, not from the Inquisitor or the SS man, but from the physiologist and his methodically conditioned laboratory animals. For the dictator and his policemen, Pavlov's findings have important practical implications. If the central nervous system of dogs can be broken down, so can the central nervous system of political prisoners. It is simply a matter of applying the right amount of stress for the right length of

time. At the end of the treatment, the prisoner will be in a state of neurosis or hysteria, and will be ready to confess whatever his captors want him to confess.

But confession is not enough. A hopeless neurotic is no use to anyone. What the intelligent and practical dictator needs is not a patient to be institutionalized, or a victim to be shot, but a convert who will work for the Cause. Turning once again to Pavlov, he learns that, on their way to the point of final breakdown, dogs become more than normally suggestible. New behavior patterns can easily be installed while the dog is at or near the limit of its cerebral endurance, and these new behavior patterns seem to be ineradicable. The animal in which they have been implanted cannot be deconditioned; that which it has learned under stress will remain an integral part of its make-up.

Psychological stresses can be produced in many ways. Dogs become disturbed when stimuli are unusually strong; when the interval between a stimulus and the customary response is unduly prolonged and the animal is left in a state of suspense; when the brain is confused by stimuli that run counter to what the dog has learned to expect; when stimuli make no sense within the victim's established frame of reference. Furthermore, it has been found that the deliberate induction of fear, rage or anxiety markedly heightens the dog's suggestibility. If these emotions are kept at a high pitch of intensity for a long enough time, the brain goes "on strike." When this happens, new behavior patterns may be installed with the greatest of ease.

Among the physical stresses that increase a dog's suggestibility are fatigue, wounds and every form of sickness.

For the would-be dictator these findings possess important practical implications. They prove, for example, that Hitler was quite right in maintaining that mass meetings at night were more effective than mass meetings in the daytime. During the day, he wrote, "man's will power revolts with highest energy against any attempt at being forced under another's will and another's opinion. In the evening, however, they succumb more easily to the dominating force of a stronger will."

Pavlov would have agreed with him; fatigue increases suggestibility. (That is why, among other reasons, the commercial sponsors of television programs prefer the evening hours and are ready to back their preference with hard cash.)

Illness is even more effective than fatigue as an intensifier of suggestibility. In the past, sickrooms were the scene of countless religious conversions. The scientifically trained dictator of the future will have all the hospitals in his dominions wired for sound and equipped with pillow speakers. Canned persuasion will be on the air twenty-four hours a day, and the more important patients will be visited by political soulsavers and mind-changers just as, in the past, their ancestors were visited by priests, nuns and pious laymen.

The fact that strong negative emotions tend to heighten suggestibility and so facilitate a change of heart had been observed and exploited long before the days of Pavlov. As Dr. William Sargant has pointed out in his enlightening book, Battle for the Mind, John Wesley's enormous success as a preacher was based upon an intuitive understanding of the central nervous system. He would open his sermon with a long and detailed description of the torments to which, unless they underwent conversion, his hearers would undoubtedly be condemned for all eternity. Then, when terror and an agonizing sense of guilt had brought his audience to the verge, or in some cases over the verge, of a complete cerebral breakdown, he would change his

tone and promise salvation to those who believed and repented. By this kind of preaching, Wesley converted thousands of men, women and children. Intense, prolonged fear broke them down and produced a state of greatly intensified suggestibility. In this state they were able to accept the preacher's theological pronouncements without question. After which they were reintegrated by words of comfort, and emerged from their ordeal with new and generally better behavior patterns ineradicably implanted in their minds and nervous systems.

The effectiveness of political and religious propaganda depends upon the methods employed, not upon the doctrines taught. These doctrines may be true or false, wholesome or pernicious—it makes little or no difference. If the indoctrination is given in the right way at the proper stage of nervous exhaustion, it will work. Under favorable conditions, practically everybody can be converted to practically anything.

We possess detailed descriptions of the methods used by the Communist police for dealing with political prisoners. From the moment he is taken into custody, the victim is subjected systematically to many kinds of physical and psychological stress. He is badly fed, he is made extremely uncomfortable, he is not allowed to sleep for more than a few hours each night. And all the time he is kept in a state of suspense, uncertainty and acute apprehension. Day after day—or rather night after night, for these Pavlovian policemen understand the value of fatigue as an intensifier of suggestibility—he is questioned, often for many hours at a stretch, by interrogators who do their best to frighten, confuse and bewilder him. After a few weeks or months of such treatment, his brain goes on strike and he confesses whatever it is that his captors want him to confess. Then, if he is to be converted rather than shot, he is offered the comfort of hope. If

he will but accept the true faith, he can yet be saved—not, of course, in the next life (for, officially, there is no next life), but in this.

It must not be supposed that this kind of treatment is reserved by the Communists exclusively for their enemies. The young field workers, whose business it was, during the first years of the new regime, to act as Communist missionaries and organizers in China's innumerable towns and villages were made to take a

BRAINWASHING 65

Throughout the Communist world tens of thousands of these disciplined and devoted young men are being turned out every year from hundreds of conditioning centers. What the Jesuits did for the Roman Church of the Counter Reformation, these products of a more scientific and even harsher training are now doing, and will doubtless continue to do, for the Communist parties of Europe, Asia and Africa.

In politics Pavlov seems to have been an old-fashioned liberal. But, by a strange irony of fate, his researches and the theories he based upon them have called into existence a great army of fanatics dedicated heart and soul, reflex and nervous system, to the destruction of old-fashioned liberalism, wherever it can be found.

BRAINW ASHING

rebellious. When this happens, they will have to be either liquidated, or brainwashed back into orthodoxy, or (as in Brave New World) exiled to some island, where they can give no further trouble, except of course to one another. But universal infant conditioning and the other techniques of manipulation and control are still a few generations away in the future. On the road to the Brave New World our rulers will have to rely on the transitional and provisional techniques of brainwashing.

VIII. CHEMICAL PERSUASION

dently blissful and enlightening that some drinking was regarded as a high privilege. For this privilege no price was too great.

The soma of Brave New World had none of the draw-backs of its Indian original. In small doses it brought a sense of bliss, in larger doses it made you see visions and, if you took three tablets, you would sink in a few minutes into refreshing sleep. And all at no physiological or mental cost. The Brave New Worlders could take holidays from their black moods, or from the familiar annoyances of everyday life, without sacrificing their health or permanently reducing their efficiency.

In the Brave New World the soma habit was not a private vice; it was a political institution, it was the very essence of the Life, Liberty and Pursuit of Happiness guaranteed by the Bill of Rights. But this most precious of the subjects' inalienable privileges was at the same time one of the most powerful instruments of rule in the dictator's armory. The systematic drugging of individuals for the benefit of the State (and incidentally, of course, for their own delight) was a main plank in the policy of the World Controllers. The daily soma ration was an insurance against personal maladjustment, social unrest and the spread of subversive ideas. Religion, Karl Marx declared, is the opium of the people. In the Brave New World this situation was reversed. Opium, or rather soma, was the people's religion. Like religion, the drug had power to console and compensate, it called up visions of another, better world, it offered hope, strengthened faith and promoted charity. Beer, a poet has written,

. . . does more than Milton can To justify God's ways to man.

And let us remember that, compared with soma, beer is a drug of the crudest and most unreliable kind. In this matter of justifying God's ways to man, soma is

to alcohol as alcohol is to the theological arguments of Milton.

gerous drug which, from neolithic times down to the present day, has been making addicts and ruining health. The same is true of the classical euphoric, alcohol—the drug which, in the words of the Psalmist, "maketh glad the heart of man." But unfortunately alcohol not only maketh glad the heart of man; it also, in excessive doses, causes illness and addiction, and has been a main source, for the last eight or ten thousand years, of crime, domestic unhappiness, moral degradation and avoidable accidents.

Among the classical stimulants, tea, coffee and mate are, thank goodness, almost completely harmless. They are also very weak stimulants. Unlike these "cups that cheer but not inebriate," cocaine is a very powerful and a very dangerous drug. Those who make use of it must pay for their ecstasies, their sense of unlimited physical and mental power, by spells of agonizing depression, by such horrible physical symptoms as the sensation of being infested by myriads of crawling insects and by paranoid delusions that may lead to crimes of violence. Another stimulant of more recent vintage is amphetamine, better known under its trade name of Benzedrine. Amphetamine works very effectively—but works, if abused, at the expense of mental and physical health. It has been reported that, in Japan, there are now about one million amphetamine addicts.

Of the classical vision-producers the best known are the peyote of Mexico and the southwestern United States and Cannabis sativa, consumed all over the world under such names as hashish, bhang, kif and marihuana. According to the best medical and anthropological evidence, peyote is far less harmful than the White Man's gin or whisky. It permits the Indians who use it in their religious rites to enter paradise, and to feel at one with the beloved community, without making them pay for the privilege by anything worse

than the ordeal of having to chew on something with a revolting flavor and of feeling somewhat nauseated for an hour or two. Cannabis sativa is a less innocuous drug—though not nearly so harmful as the sensation-mongers would have us believe. The Medical Committee, appointed in 1944 by the Mayor of New York to investigate the problem of marihuana, came to the conclusion, after careful investigation, that Cannabis sativa is not a serious menace to society, or even to those who indulge in it. It is merely a nuisance.

In LSD-25 (lysergic acid diethylamide) the pharmacologists have recently created another aspect of soma—a perception-improver and vision-producer that is, physiologically speaking, almost costless. This extraordinary drug, which is effective in doses as small as fifty or even twenty-five millionths of a gram, has power (like peyote) to transport people into the other world. In the majority of cases, the other world to which LSD-25 gives access is heavenly; alternatively it may be purgatorial or even infernal. But, positive, or negative, the lysergic acid experience is felt by almost everyone who undergoes it to be profoundly significant and enlightening. In any event, the fact that minds can be changed so radically at so little cost to the body is altogether astonishing.

Soma was not only a vision-producer and a tranquillizer; it was also (and no doubt impossibly) a stimulant of mind and body, a creator of active euphoria as well as of the negative happiness that follows the release from anxiety and tension.

The ideal stimulant—powerful but innocuous—still awaits discovery. Amphetamine, as we have seen, was far from satisfactory; it exacted too high a price for what it gave. A more promising candidate for the role of soma in its third aspect is Iproniazid, which is now being used to lift depressed patients out of their misery, to enliven the apathetic and in general to increase the amount of available psychic energy. Still more promising, according to a distinguished pharmacologist of my acquaintance, is a new compound, still in the testing stage, to be known as Deaner. Deaner is an amino-alcohol and is thought to increase the production of acetyl-choline within the body, and thereby to increase the activity and effectiveness of the nervous system. The man who takes the new pill needs less sleep, feels more alert and cheerful, thinks

faster and better—and all at next to no organic cost, at any rate in the short run. It sounds almost too good to be true.

We see then that, though soma does not yet exist (and will probably never exist), fairly good substitutes for the various aspects of soma have already been discovered. There are now physiologically cheap tranquillizers, physiologically cheap vision-producers and physiologically cheap stimulants.

as easily and cheaply as aspirin, they would be consumed, not by the billions, as they are at present, but by the scores and hundreds of billions. And a good, cheap stimulant would be almost as popular.

Under a dictatorship pharmacists would be instructed to change their tune with every change of circumstances. In times of national crisis it would be their business to push the sale of stimulants. Between crises, too much alertness and energy on the part of his subjects might prove embarrassing to the tyrant. At such times the masses would be urged to buy tranquillizers and vision-producers. Under the influence of these soothing syrups they could be relied upon to give their master no trouble.

As things now stand, the tranquillizers may prevent some people from giving enough trouble, not only to their rulers, but even to themselves. Too much tension is a disease; but so is too little. There are certain occasions when we ought to be tense, when an excess of tranquillity (and especially of tranquillity imposed from the outside, by a chemical) is entirely inappropriate.

At a recent symposium on meprobamate, in which I was a participant, an eminent biochemist playfully suggested that the United States government should make a free gift to the Soviet people of fifty billion doses of this most popular of the tranquillizers. The joke had a serious point to it. In a contest between two populations, one of which is being constantly stimulated by threats and promises, constantly directed by one-pointed propaganda, while the other is no less constantly being distracted by television and tranquillized by Miltown, which of the opponents is more likely to come out on top?

As well as tranquillizing, hallucinating and stimulating, the soma of my fable had the power of heightening suggestibility, and so could be used to reinforce the effects of governmental propaganda. Less effectively and at a higher physiological cost, several drugs already in the pharmacopoeia can be used for the same purpose. There is scopolamine, for example, the active principle of henbane and, in large doses, a powerful poison; there are pentothal and sodium amytal. Nicknamed for some odd reason "the truth serum," pentothal has been used by the police of various countries for the purpose of extracting confessions from (or perhaps suggesting confessions to) reluctant criminals. Pentothal and sodium amytal lower the barrier between the conscious and the subconscious mind and are of great value in the treatment of "battle fatigue" by the process known in England as "abreaction therapy," in America as "narcosynthesis." It is said that these drugs are sometimes employed by the Communists, when preparing important prisoners for their public appearance in court.

Meanwhile pharmacology, biochemistry and neurology are on the march, and we can be quite certain that, in the course of the next few years, new and better chemical methods for increasing suggestibility and lowering psychological resistance will be discovered. Like everything else, these discoveries may be used well or badly. They may help the psychiatrist in his battle against mental illness, or they may help the dictator in his battle against freedom. More probably (since science is divinely impartial) they will both enslave and make free, heal and at the same time destroy.

IX.

SUBCONSCIOUS PERSUASION

In a footnote appended to the 1919 edition of his book, The Interpretation of Dreams, Sigmund Freud called attention to the work of Dr. Poetzl, an Austrian neurologist, who had recently published a paper describing his experiments with the tachistoscope. (The tachistoscope is an instrument that comes in two forms—a viewing box, into which the subject looks at an image that is exposed for a small fraction of a second; a magic lantern with a high-speed shutter, capable of projecting an image very briefly upon a screen.) In these experiments "Poetzl required the subjects to make a drawing of what they had consciously noted of a picture exposed to their view in a tachistoscope. . . . He then turned his attention to the dreams dreamed by the subjects during the following night and required them once more to make drawings of appropriate portions of these dreams. It was shown unmistakably that those details of the exposed picture which had not been noted by the subject provided material for the construction of the dream."

With various modifications and refinements Poetzl's experiments have been repeated several times, most recently by Dr. Charles Fisher, who has contributed

three excellent papers on the subject of dreams and "preconscious perception" to the Journal of the American Psychoanalytic Association. Meanwhile the academic psychologists have not been idle. Confirming Poetzl's findings, their studies have shown that people actually see and hear a great deal more than they consciously know they see and hear, and that what they see and hear without knowing it is recorded by the subconscious mind and may affect their conscious thoughts, feelings and behavior.

Does this kind of commercial propaganda really work? The evidence produced by the commercial firm that first unveiled a technique for subliminal projection was vague and, from a scientific point of view, very unsatisfactory. Repeated at regular intervals during the showing of a picture in a movie theater, the command to buy more popcorn was said to have resulted in a 50 per cent increase in popcorn sales during the intermission. But a single experiment proves very little. Moreover, this particular experiment was poorly set up. There were no controls and no attempt was made to allow for the many variables that undoubtedly affect the consumption of popcorn by a

theater audience. And anyhow was this the most effective way of applying the knowledge accumulated over the years by the scientific investigators of subconscious perception? Was it intrinsically probable that, by merely flashing the name of a product and a command to buy it, you would be able to break down sales resistance and recruit new customers? The answer to both these questions is pretty obviously in the negative. But this does not mean, of course, that the findings of the neurologists and psychologists are without any practical importance. Skilfully applied, Poetzl's nice little piece of pure science might well become a powerful instrument for the manipulation of unsuspecting minds.

nary softening up by suggestibility-increasing oratory or rituals.

From the conditions under which we may expect subliminal suggestion to be effective we now pass to the suggestions themselves. In what terms should the propagandist address himself to his victims' subconscious minds? Direct commands ("Buy popcorn" or "Vote for Jones") and unqualified statements ("Socialism stinks" or "X's toothpaste cures halitosis") are likely to take effect only upon those minds that are already partial to Jones and popcorn, already alive to the dangers of body odors and the public ownership of the means of production. But to strengthen existing faith is not enough; the propagandist, if he is worth his salt, must create new faith, must know how to bring the indifferent and the undecided over to his side, must be able to mollify and perhaps even convert the hostile. To subliminal assertion and command he knows that he must add subliminal persuasion.

Above the threshold of awareness, one of the most effective methods of non-rational persuasion is what may be called persuasion-by-association. The propagandist arbitrarily associates his chosen product, candidate or cause with some idea, some image of a person or thing which most people, in a given culture, unquestioningly regard as good. Thus, in a selling campaign female beauty may be arbitrarily associated with anything from a bulldozer to a diuretic; in a political campaign patriotism may be associated with any cause from apartheid to integration, and with any kind of person, from a Mahatma Gandhi to a Senator McCarthy. Years ago, in Central America, I observed an example of persuasion-by-association which filled me with an appalled admiration for the men who had devised it. In the mountains of Guatemala the only imported art works are the colored calendars distributed

This kind of persuasion-by-association is something to which the techniques of subliminal projection seem to lend themselves particularly well. In a series of experiments carried out at New York University, under the auspices of the National Institute of Health, it was found that a person's feelings about some consciously seen image could be modified by associating it, on the subconscious level, with another image, or, better still, with value-bearing words. Thus, when associated, on the subconscious level, with the word "happy," a blank expressionless face would seem to the

evoked, on the conscious level, by the acting and the dialogue. If, as seems pretty certain, subliminal projection can consistently intensify the emotions felt by moviegoers, the motion picture industry may yet be saved from bankruptcy—that is, if the producers of television plays don't get there first.

Poetzl was one of the portents which, when writing Brave New World, I somehow overlooked. There is no reference in my fable to subliminal projection. It is a mistake of omission which, if I were to rewrite the book today, I should most certainly correct.

X. Hypnopaedia

In the late autumn of 1957 the Woodland Road Camp, a penal institution in Tulare County, California, became the scene of a curious and interesting experiment. Miniature loud-speakers were placed under the pillows of a group of prisoners who had volunteered to act as psychological guinea pigs. Each of these pillow speakers was hooked up to a phonograph in the Warden's office. Every hour throughout the night an inspirational whisper repeated a brief homily on "the principles of moral living." Waking at midnight, a prisoner might hear this still small voice extolling the cardinal virtues or murmuring, on behalf of his own Better Self, "I am filled with love and compassion for all, so help me God."

After reading about the Woodland Road Camp, I turned to the second chapter of Brave New World. In that chapter the Director of Hatcheries and Conditioning for Western Europe explains to a group of freshman conditioners and hatchers the workings of that state-controlled system of ethical education, known in the seventh century After Ford as hypnopaedia. The earliest attempts at sleep-teaching, the Director told his audience, had been misguided, and therefore unsuc-

To date, so far as I know, hypnopaedic suggestions have been given by no state more formidable than Tulare County, and the nature of Tulare's hypnopaedic suggestions to lawbreakers is unexceptionable. If only all of us, and not only the inmates of the Woodland Road Camp, could be effectively filled, during our sleep, with love and compassion for all! No, it is not

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In the Psychological Bulletin for July, 1955, Charles W. Simon and William H. Emmons have analyzed and evaluated the ten most important studies in the field. All these studies were concerned with memory. Does sleep-teaching help the pupil in his task of learning by rote? And to what extent is material whispered into the ear of a sleeping person remembered next morning when he wakes? Simon and Emmons answer as follows: "Ten sleep-learning studies were reviewed. Many

of these have been cited uncritically by commercial firms or in popular magazines and news articles as evidence in support of the feasibility of learning during sleep. A critical analysis was made of their experimental design, statistics, methodology and criteria of sleep. All the studies had weaknesses in one or more of these areas. The studies do not make it unequivocally clear that learning during sleep actually takes place. But some learning appears to take place in a special kind of waking state wherein the subjects do not remember later on if they had been awake. This may be of great practical importance from the standpoint of economy in study time, but it cannot be construed as sleep learning. . . . The problem is partially confounded by an inadequate definition of sleep."

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deep relaxation, records for promoting self-confidence (much used by salesmen), records for increasing one's charm and making one's personality more magnetic. Among the best sellers are records for the achievement of sexual harmony and records for those who wish to lose weight. ("I am cold to chocolate, insensible to the lure of potatoes, utterly unmoved by muffins.") There are records for improved health and even records for making more money. And the remarkable thing is that, according to the unsolicited testimonials sent in by grateful purchasers of these records, many people actually do make more money after listening to hypnopaedic suggestions to that effect, many obese ladies do lose weight and many couples on the verge of divorce achieve sexual harmony and live happily ever after.

In this context an article by Theodore X. Barber, "Sleep and Hypnosis," which appeared in The Journal of Clinical and Experimental Hypnosis for October, 1956, is most enlightening. Mr. Barber points out that there is a significant difference between light sleep and deep sleep. In deep sleep the electroencephalograph records no alpha waves; in light sleep alpha waves make their appearance. In this respect light sleep is closer to the waking and hypnotic states (in both of which alpha-waves are present) than it is to deep sleep. A loud noise will cause a person in deep sleep to awaken. A less violent stimulus will not arouse him, but will cause the reappearance of alpha waves. Deep sleep has given place for the time being to light sleep.

A person in deep sleep is unsuggestible. But when subjects in light sleep are given suggestions, they will respond to them, Mr. Barber found, in the same way that they respond to suggestions when in the hypnotic trance.

Many of the earlier investigators of hypnotism made similar experiments. In his classical History, Practice and Theory of Hypnotism, first published in 1903, Milne Bramwell records that "many authorities claim to have changed natural sleep into hypnotic sleep. According to Wetterstrand, it is often very easy to put oneself en rapport with sleeping persons, especially children. . . . Wetterstrand thinks this method of inducing hypnosis of much practical value and claims to have often used it successfully." Bramwell cites many other experienced hypnotists (including such eminent authorities as Bernheim, Moll and Forel) to the same effect. Today an experimenter would not speak of "changing natural into hypnotic sleep." All he is prepared to say is that light sleep (as opposed to deep sleep without alpha waves) is a state in which many subjects will accept suggestions as readily as they do when under hypnosis. For example, after being told, when lightly asleep, that they will wake up in a little while, feeling extremely thirsty, many subjects will duly wake up with a dry throat and a craving for water. The cortex may be too inactive to think straight; but it is alert enough to respond to suggestions and to pass them on to the autonomic nervous system.

As we have already seen, the well-known Swedish physician and experimenter, Wetterstrand, was especially successful in the hypnotic treatment of sleeping children. In our own day Wetterstrand's methods are followed by a number of pediatricians, who instruct young mothers in the art of giving helpful suggestions to their children during the hours of light sleep. By this kind of hypnopaedia children can be cured of bed wetting and nail biting, can be prepared to go into surgery without apprehension, can be given confidence and reassurance when, for any reason, the circumstances of their life have become distressing. I myself have seen remarkable results achieved by the therapeutic sleep-teaching of small children. Comparable results could probably be achieved with many adults.

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the hypnopaedic suggestions given to these captive audiences were no more than 10 per cent effective, the results would still be impressive and, for a dictator, highly desirable.

From the heightened suggestibility associated with light sleep and hypnosis let us pass to the normal suggestibility of those who are awake—or at least who think they are awake. (In fact, as the Buddhists insist, most of us are half asleep all the time and go through life as somnambulists obeying somebody else's suggestions. Enlightenment is total awakeness. The word "Buddha" can be translated as "The Wake.")

Genetically, every human being is unique and in many ways unlike every other human being. The range of individual variation from the statistical norm is amazingly wide. And the statistical norm, let us remember, is useful only in actuarial calculations, not in real life. In real life there is no such person as the average man. There are only particular men, women and children, each with his or her inborn idiosyncrasies of mind and body, and all trying (or being compelled) to squeeze their biological diversities into the uniformity of some cultural mold.

Suggestibility is one of the qualities that vary significantly from individual to individual. Environmental factors certainly play their part in making one person more responsive to suggestion than another; but there are also, no less certainly, constitutional differences in the suggestibility of individuals. Extreme resistance to suggestion is rather rare. Fortunately so. For if everyone were as unsuggestible as some people are, social life would be impossible. Societies can function with a reasonable degree of efficiency because, in varying degrees, most people are fairly suggestible. Extreme suggestibility is probably about as rare as extreme unsuggestibility. And this also is for-

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tunate. For if most people were as responsive to outside suggestions as the men and women at the extreme limits of suggestibility, free, rational choice would become, for the majority of the electorate, virtually impossible, and democratic institutions could not survive, or even come into existence.

A few years ago, at the Massachusetts General Hospital, a group of researchers carried out a most illuminating experiment on the pain-relieving effects of placebos. (A placebo is anything which the patient believes to be an active drug, but which in fact is pharmacologically inactive.) In this experiment the subjects were one hundred and sixty-two patients who had just come out of surgery and were all in considerable pain. Whenever a patient asked for medication to relieve pain, he or she was given an injection, either of morphine or of distilled water. All the patients received some injections of morphine and some of the placebo. About 30 per cent of the patients never obtained relief from the placebo. On the other hand 14 per cent obtained relief after every injection of distilled water. The remaining 55 per cent of the group were relieved by the placebo on some occasions, but not on others.

In what respects did the suggestible reactors differ from the unsuggestible non-reactors? Careful study and testing revealed that neither age nor sex was a significant factor. Men reacted to placebo as frequently as did women, and young people as often as old ones. Nor did intelligence, as measured by the standard tests, seem to be important. The average IQ of the two groups was about the same. It was above all in temperament, in the way they felt about themselves and other people that the members of the two groups were significantly different. The reactors were more co-operative than the non-reactors, less critical and suspicious. They gave the nurses no trouble and

thought that the care they were receiving in the hospital was simply "wonderful." But though less unfriendly toward others than the non-reactors, the reactors were generally much more anxious about themselves. Under stress, this anxiety tended to translate itself into various psychosomatic symptoms, such as stomach upsets, diarrhea and headaches. In spite of or because of their anxiety, most of the reactors were more uninhibited in the display of emotion than were the non-reactors, and more voluble. They were also much more religious, much more active in the affairs of their church and much more preoccupied, on a subconscious level, with their pelvic and abdominal organs.

It is interesting to compare these figures for reaction to placebos with the estimates made, in their own special field, by writers on hypnosis. About a fifth of the population, they tell us, can be hypnotized very easily. Another fifth cannot be hypnotized at all, or can be hypnotized only when drugs or fatigue have lowered psychological resistance. The remaining three-fifths can be hypnotized somewhat less easily than the first group, but considerably more easily than the second. A manufacturer of hypnopaedic records has told me that about 20 per cent of his customers are enthusiastic and report striking results in a very short time. At the other end of the spectrum of suggestibility there is an 8 per cent minority that regularly asks for its money back. Between these two extremes are the people who fail to get quick results, but are suggestible enough to be affected in the long run. If they listen perseveringly to the appropriate hypnopaedic instructions they will end by getting what they want—self-confidence or sexual harmony, less weight or more money.

The ideals of democracy and freedom confront the brute fact of human suggestibility. One-fifth of every

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electorate can be hypnotized almost in the twinkling of an eye, one-seventh can be relieved of pain by injections of water, one-quarter will respond promptly and enthusiastically to hypnopaedia. And to these all too co-operative minorities must be added the slow-starting majorities, whose less extreme suggestibility can be effectually exploited by anyone who knows his business and is prepared to take the necessary time and trouble.

Is individual freedom compatible with a high degree of individual suggestibility? Can democratic institutions survive the subversion from within of skilled mind-manipulators trained in the science and art of exploiting the suggestibility both of individuals and of crowds? To what extent can the inborn tendency to be too suggestible for one's own good or the good of a democratic society be neutralized by education? How far can the exploitation of inordinate suggestibility by businessmen and ecclesiastics, by politicians in and out of power, be controlled by law? Explicitly or implicitly, the first two questions have been discussed in earlier articles. In what follows I shall consider the problems of prevention and cure.

XI.

EDUCATION FOR FREEDOM

Education for freedom must begin by stating facts and enunciating values, and must go on to develop appropriate techniques for realizing the values and for combating those who, for whatever reason, choose to ignore the facts or deny the values.

In an earlier chapter I have discussed the Social Ethic, in terms of which the evils resulting from overorganization and over-population are justified and made to seem good. Is such a system of values consonant with what we know about human physique and temperament? The Social Ethic assumes that nurture is all-important in determining human behavior and that nature—the psychophysical equipment with which individuals are born—is a negligible factor. But is this true? Is it true that human beings are nothing but the products of their social environment? And if it is not true, what justification can there be for maintaining that the individual is less important than the group of which he is a member?

All the available evidence points to the conclusion that in the life of individuals and societies heredity is no less significant than culture. Every individual is biologically unique and unlike all other individuals.

More than sixty years ago William James wrote an essay on "Great Men and Their Environment," in which he set out to defend the outstanding individual against the assaults of Herbert Spencer. Spencer had proclaimed that "Science" (that wonderfully convenient personification of the opinions, at a given date, of Professors X, Y and Z) had completely abolished the Great Man. "The great man," he had written, "must be classed with all other phenomena in the society that gave him birth, as a product of its antecedents." The great man may be (or seem to be) "the proximate initiator of changes. . . . But if there is to be anything like a real explanation of these changes, it must be sought in that aggregate of conditions out of which

Professor Skinner is an experimental psychologist, and his treatise on "Science and Human Behavior" is solidly based upon facts. But unfortunately the facts belong to so limited a class that when at last he ventures upon a generalization, his conclusions are as sweepingly unrealistic as those of the Victorian theorizer. Inevitably so; for Professor Skinner's indifference to what James calls the "physiological forces" is almost as complete as Herbert Spencer's. The genetic factors determining human behavior are dismissed by him in less than a page. There is no reference in his book to the findings of constitutional

An ethical system that is based upon a fairly realistic appraisal of the data of experience is likely to do more good than harm. But many ethical systems have been based upon an appraisal of experience, a view of the nature of things, that is hopelessly unrealistic. Such an ethic is likely to do more harm than good. Thus, until quite recent times, it was universally believed that bad weather, diseases of cattle and sexual

tyranny is to be avoided, we must begin without delay to educate ourselves and our children for freedom and self-government.

on a higher level of abstraction. In cases where the selecting and abstracting have been dictated by a system that is not too erroneous as a view of the nature of things, and where the verbal labels have been intelligently chosen and their symbolic nature clearly understood, our behavior is apt to be realistic and tolerably decent. But under the influence of badly chosen words, applied, without any understanding of their merely symbolic character, to experiences that have been selected and abstracted in the light of a system of erroneous ideas, we are apt to behave with a fiendishness and an organized stupidity, of which dumb animals (precisely because they are dumb and cannot speak) are blessedly incapable.

These fears and dislikes were not unfounded. Too searching a scrutiny by too many of the common folk of what is said by their pastors and masters might prove to be profoundly subversive. In its present form, the social order depends for its continued existence on the acceptance, without too many embarrassing ques-

XII. WHAT CAN BE DONE?

We can be educated for freedom—much better educated for it than we are at present. But freedom, as I have tried to show, is threatened from many directions, and these threats are of many different kinds—demographic, social, political, psychological. Our disease has a multiplicity of co-operating causes and is not to be cured except by a multiplicity of co-operating remedies. In coping with any complex human situation, we must take account of all the relevant factors, not merely of a single factor. Nothing short of everything is ever really enough. Freedom is menaced, and education for freedom is urgently needed. But so are many other things—for example, social organization for freedom, birth control for freedom, legislation for freedom. Let us begin with the last of these items.

From the time of Magna Carta and even earlier, the makers of English law have been concerned to protect the physical freedom of the individual. A person who is being kept in prison on grounds of doubtful legality has the right, under the Common Law as clarified by the statute of 1679, to appeal to one of the higher courts of justice for a writ of habeas corpus. This writ

No, I repeat, there can never be such a thing as a writ of habeas mentem. But there can be preventive legislation—an outlawing of the psychological slave trade, a statute for the protection of minds against the unscrupulous purveyors of poisonous propaganda, modeled on the statutes for the protection of bodies against the unscrupulous purveyors of adulterated

food and dangerous drugs. For example, there could and, I think, there should be legislation limiting the right of public officials, civil or military, to subject the captive audiences under their command or in their custody to sleep-teaching. There could and, I think, there should be legislation prohibiting the use of subliminal projection in public places or on television screens. There could and, I think, there should be legislation to prevent political candidates not merely from spending more than a certain amount of money on their election campaigns, but also to prevent them from resorting to the kind of anti-rational propaganda that makes non-sense of the whole democratic process.

old days. Democracy and freedom will be the theme of every broadcast and editorial—but democracy and freedom in a strictly Pickwickian sense. Meanwhile the ruling oligarchy and its highly trained elite of soldiers, policemen, thought-manufacturers and mindmanipulators will quietly run the show as they see fit.

will have to take it if the birth rate of the species is to be reduced? And, given existing social customs and the forces of cultural and psychological inertia, how can those who ought to take the pill, but don't want to, be persuaded to change their minds? And what about the objections on the part of the Roman Catholic Church, to any form of birth control except the so-called Rhythm Method—a method, incidentally, which has proved, hitherto, to be almost completely ineffective in reducing the birth rate of those industrially backward societies where such a reduction is most urgently necessary? And these questions about the future, hypothetical Pill must be asked, with as little prospect of eliciting satisfactory answers, about the chemical and mechanical methods of birth control already available.

When we pass from the problems of birth control to the problems of increasing the available food supply and conserving our natural resources, we find ourselves confronted by difficulties not perhaps quite so great, but still enormous. There is the problem, first of all, of education. How soon can the innumerable peasants and farmers, who are now responsible for raising most of the world's supply of food, be educated into improving their methods? And when and if they are educated, where will they find the capital to provide them with the machines, the fuel and lubricants, the electric power, the fertilizers and the improved strains of food plants and domestic animals, without which the best agricultural education is useless? Similarly, who is going to educate the human race in the principles and practice of conservation? And how are the hungry peasant-citizens of a country whose population and demands for food are rapidly rising to be prevented from "mining the soil"? And, if they can be prevented, who will pay for their support while the

To find a solution to the problem of over-organization is hardly less difficult than to find a solution to the problem of natural resources and increasing numbers. On the verbal level and in general terms the answer is perfectly simple. Thus, it is a political axiom that power follows property. But it is now a historical fact that the means of production are fast becoming the monopolistic property of Big Business and Big Government. Therefore, if you believe in democracy,

make arrangements to distribute property as widely as possible.

Or take the right to vote. In principle, it is a great privilege. In practice, as recent history has repeatedly shown, the right to vote, by itself, is no guarantee of liberty. Therefore, if you wish to avoid dictatorship by referendum, break up modern society's merely functional collectives into self-governing, voluntarily co-operating groups, capable of functioning outside the bureaucratic systems of Big Business and Big Government.

Over-population and over-organization have produced the modern metropolis, in which a fully human life of multiple personal relationships has become almost impossible. Therefore, if you wish to avoid the spiritual impoverishment of individuals and whole societies, leave the metropolis and revive the small country community, or alternately humanize the metropolis by creating within its network of mechanical organization the urban equivalents of small country communities, in which individuals can meet and cooperate as complete persons, not as the mere embodiments of specialized functions.

All this is obvious today and, indeed, was obvious fifty years ago. From Hilaire Belloc to Mr. Mortimer Adler, from the early apostles of co-operative credit unions to the land reformers of modern Italy and Japan, men of good will have for generations been advocating the decentralization of economic power and the widespread distribution of property. And how many ingenious schemes have been propounded for the dispersal of production, for a return to small-scale "village industry." And then there were Dubreuil's elaborate plans for giving a measure of autonomy and initiative to the various departments of a single large industrial organization. There were the Syndicalists, with their blueprints for a stateless society organized

as a federation of productive groups under the auspices of the trade unions. In America, Arthur Morgan and Baker Brownell have set forth the theory and described the practice of a new kind of community living on the village and small-town level.

Professor Skinner of Harvard has set forth a psychologist's view of the problem in his Walden Two, a Utopian novel about a self-sustaining and autonomous community, so scientifically organized that nobody is ever led into anti-social temptation and, without resort to coercion or undesirable propaganda, everyone does what he or she ought to do, and everyone is happy and creative. In France, during and after the Second World War, Marcel Barbu and his followers set up a number of self-governing, non-hierarchical communities of production, which were also communities for mutual aid and full human living. And meanwhile, in London, the Peckham Experiment has demonstrated that it is possible, by co-ordinating health services with the wider interests of the group, to create a true community even in a metropolis.

We see, then, that the disease of over-organization has been clearly recognized, that various comprehensive remedies have been prescribed and that experimental treatments of symptoms have been attempted here and there, often with considerable success. And yet, in spite of all this preaching and this exemplary practice, the disease grows steadily worse. We know that it is unsafe to allow power to be concentrated in the hands of a ruling oligarchy; nevertheless power is in fact being concentrated in fewer and fewer hands. We know that, for most people, life in a huge modern city is anonymous, atomic, less than fully human; nevertheless the huge cities grow steadily huger and the pattern of urban-industrial living remains unchanged. We know that, in a very large and complex society, democracy is almost meaningless except in relation to autono-

mous groups of manageable size; nevertheless more and more of every nation's affairs are managed by the bureaucrats of Big Government and Big Business. It is only too evident that, in practice, the problem of over-organization is almost as hard to solve as the problem of over-population. In both cases we know what ought to be done; but in neither case have we been able, as yet, to act effectively upon our knowledge.

Meanwhile there is still some freedom left in the world. Many young people, it is true, do not seem to value freedom. But some of us still believe that, without freedom, human beings cannot become fully human and that freedom is therefore supremely valuable. Perhaps the forces that now menace freedom are too strong to be resisted for very long. It is still our duty to do whatever we can to resist them.

ALDOUS HUXLEY

Aldous Leonard Huxley was born in Surrey, England, on July 26, 1894, third son of Dr. Leonard Huxley and Julia Arnold, the niece of Matthew Arnold and sister of Mrs. Humphrey Ward. He is the grandson of T. H. Hux-

ley, the scientist

"I was educated," he writes, "at Eton, which I left at seventeen owing to an affliction of the eyes which left me practically blind for two or three years, an event which prevented me from becoming a complete public-school English gentleman. Providence is sometimes kind even when it seems to be harsh. My temporary blindness also preserved me from becoming a doctor, for which I am also grateful. For seeing that I nearly died of overwork as a journalist, I should infallibly have killed myself in the much more strenuous profession of medicine. On the other hand, I very much regret the scientific training which my blindness made me miss. It is ludicrous to live in the twentieth century equipped with an elegant literary training eminently suitable for the seventeenth. As soon as I could see well enough to read through a magnifying glass, I went to Oxford, where I took my degree in English literature. Two years of my time at Oxford were years of the war. During the remainder of the war I cut down trees, worked in a government office—as long as my sight would stand the strain—and taught at school."

There followed several years of journalism, including music and artistic criticism, articles on architecture and house decoration, and book reviews. In this period he began the writing of poems, essays, and historical pieces which he has continued throughout his literary career, but it was as a satirical novelist that he first caught the pub-

lic fancy

Mr. Huxley established his reputation before he was thirty and has been a prolific writer. Having contributed to poetry magazines, he published his first book, The Burning Wheel, a volume of poems, in 1916. There followed three more volumes of verse before his first prose work, Limbo, was brought out in 1920. Although doing editorial work for the London House and Garden at the time, Huxley wrote in quick succession a number of books which included Crome Yellow, his first novel. Mortal Coils, Antic Hay, Those Barren Leaves, Point Counterpoint, Brave New World, Texts and Pretexts, Eyeless in Gaza, and The Olive Tree were among the books which followed.

For a number of years Mr. Huxley lived in Italy, where he formed a close relationship with D. H. Lawrence, whose letters he edited in 1933. Most of Mr. Huxley's earlier novels were written in Italy and Southern France, the later

books in New Mexico and California.

While living in Taos, New Mexico, Mr. Huxley wrote Ends and Means. Its publication was followed by a fantastic novel, After Many a Summer Dies the Swan. Then came Grey Eminence, a biography of Richelieu's coadjutor, Father Joseph. Since then his published works have included The Art of Seeing, Time Must Have a Stop, The Perennial Philosophy, Ape and Essence, Themes and Variations, The Gioconda Smile, The Devils of Loudon, The Doors of Perception, The Genius and the Goddess, Heaven and Hell, and Tomorrow and Tomorrow. The World of Aldous Huxley, an omnibus work edited by Charles J. Rolo, was published in 1947, followed by Collected Short Stories (1958) and Collected Essays (1959). Brave New World Revisited, an examination of the prophecies made in Brave New World, was brought out in 1958; a selection of essays, On Art and Artists, in 1960, and a novel, Island, in 1962.

In 1959 Aldous Huxley received the Award of Merit for the Novel from the American Academy of Arts and Letters.

Mr. Huxley came to the United States in 1937 and was living in California at the time of his death on November 22, 1963.

Brave New World Revisited

ALDOUS HUXLEY

When the novel Brave New World first appeared, in 1932, its shocking analysis of a scientific dictatorship seemed a projection into the remote future.

Today the science of thought control has raced far beyond the dreams of Hitler and Stalin. Methods for destroying individual freedom are being rapidly developed, and the pressures to adopt them are becoming increasingly powerful. Now, in one of the most important, fascinating, and frightening books of his career, Aldous Huxley scrutinizes these and other threats to humanity and demonstrates why we may find it virtually impossible to resist them.

With overpowering impact, this book is a challenge to complacency and a plea that mankind should educate itself for freedom before it is too late.

Cover: J. Caroff Associates